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The Story: Purchase and Empower
Anugra creates modern home goods that are environmentally sustainable, fair trade, and that contribute toward creating better opportunities for women in India. Pronounced uh•new•gruh, the name comes from the Hindi word “anugraha,” meaning blessing and grace.
It all started when Daisy, an Indian woman passionate about gender equality, saw a need for women empowerment in oppressive communities throughout her home country. A sewing center developed, providing women from these oppressive environments with a safe space and skill set that would otherwise be unfathomable. Fifteen years and over 3,500 trained women later, they were ready for the next step, wondering ‘How can we advance this to an even greater level of community impact?’
Anugra was born out of a desire to directly employ the top seamstresses and build a social enterprise. One that would pour back into the ministry while elevating sewing skills, literacy, fair wages, as well as creating safe spaces to work and grow together. Daisy’s nephew, Emmanuel Pothen, then living in Gloucester, Mass., took that desire and turned it into reality, bringing on Brooke Fryer as Anugra’s creative director.
Each product is handmade by women in Bhopal, India.
In the western world, purchase power is a new found glory. We all want to know where each of our products come from and how many hands have handled it. We have the privilege to choose: the choice to participate in transformation and impact. Quality over quantity. We have the opportunity to invest in more than our personal wardrobe or décor, but in lives across the globe, writing a new story for humans just like us, born into different circumstances.
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